Replicating or selling the Medalha de honra¹ may seem like a way to honor military service, but it is strictly prohibited under U.S. federal law.

Federal law, specifically the Stolen Valor Act of 2013², makes it illegal to manufacture, sell, or wear the Medal of Honor without authorization. Violations can result in fines and imprisonment.

This law is not simply a policy preference—it is a binding legal standard. Some individuals, including collectors and enthusiasts, may request high-quality replicas, but such requests cannot be fulfilled legally. Producing or distributing replicas would not only violate federal law but also undermine the significance of the medal. The Medal of Honor is the nation's highest military decoration, awarded for extraordinary valor. Allowing unauthorized copies would commercialize and diminish its meaning.

The Stolen Valor Act was passed to safeguard the integrity of military awards. In addition to the Medal of Honor, it covers other high-level decorations such as the Distinguished Service Cross and the Silver Star. The intent is to prevent individuals from profiting off honors they have not earned. Replicating or selling these medals is not just a legal violation—it is seen as an ethical one, too.

There have been instances where individuals, unaware of these laws, have asked to purchase a replica for personal reasons. For example, one person once requested a detailed copy for a family collection. Instead, they were offered a fully custom coin designed to honor their relative's military branch—an alternative that respected both legal boundaries and personal intent. These situations underscore the importance of educating the public about what is and isn't permissible when it comes to military symbols³.

What About Other Military Medals and Challenge Coins?

While the Medal of Honor is strictly off-limits, the rules vary for other military-related items.

Most official military medals are also protected and cannot be commercially reproduced. However, creating custom challenge coins or commemorative pieces⁴ is legal and widely practiced.

Understanding the distinction between an official award and a custom-designed item is critical. Official awards are regulated government-issued decorations, while challenge coins are privately commissioned and used for camaraderie and recognition within groups.

Key Differences: Medals vs. Challenge Coins

Many confuse the two, but the differences are substantial. For example, government procurement officials may order custom coins to boost morale, not to imitate formal military awards. Recognizing these distinctions ensures legal compliance⁵ and appropriate use.

Regulations Covering Other Official Awards

Even if an award isn’t the Medal of Honor, federal rules still apply. The Department of Defense, through the Institute of Heraldry, governs the design and reproduction of official military decorations. Copying items like the Purple Heart or Bronze Star for commercial use is also prohibited. Manufacturers working in this space must adhere to these restrictions and create only original, non-replica designs.

Why Custom Challenge Coins Are a Popular Alternative

Challenge coins offer a legal and meaningful way to honor military service. With a tradition dating back over a century, they are used today to represent unit pride, shared experiences, or commemorations. Custom options may include:

• Engraved unit mottos or dates
• Specialized finishes (e.g., antique bronze, dual plating)
• Custom shapes or textures

Technologies like laser engraving and advanced enamel techniques allow for highly personalized and durable designs. These coins can honor service respectfully and legally.

How to Legally Design a Military-Themed Coin

It is possible to honor military service without violating the law.

To legally create a military-themed coin, the design must be original. Using a unit’s logo may be permitted if proper authorization is obtained. Replicating official medals is not allowed.

Following a structured design process ensures compliance and quality. The steps typically include:

Step 1: Define the Concept

Clarify the coin’s purpose—whether for a reunion, deployment, or recognition ceremony. The design will follow the intent. For example, a coin centered on “NATO Unity” might feature relevant symbols and slogans tailored to that theme.

Step 2: Use Approved Artwork

Permission is often needed to use military unit logos or crests. Many have usage guidelines, and clients are asked to confirm approval. This helps avoid legal complications tied to intellectual property or trademark violations.

Step 3: Add Personalized Elements

Customization adds value and uniqueness. Options include:

• Gravação: Add dates, names, or coordinates
• Acabamentos: Choose among various metals and platings
• Bordas: Select from smooth, reeded, or diamond-cut edges

Some manufacturers use proprietary techniques like “ColorLock” for long-lasting finishes, making the coins both attractive and durable.

Step 4: Approve a 3D Digital Proof

Before production, clients receive a detailed digital rendering. This step ensures accuracy in dimensions, colors, and engravings. It allows for revisions and approval, preventing any surprises in the final product.

Summary

Selling the Medal of Honor is illegal under federal law. Instead, individuals and organizations looking to honor military service can legally create custom challenge coins—provided they use original designs and follow proper guidelines. These coins serve as powerful, personal tributes that comply with all regulations.